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Customer Persona Profile


<aside> 🧑 Name: persona’s name Occupation: persona’s job title

Bio:

Problem statement:

Insert one to two sentences about the problem(s) you were trying to solve.

Formula:

(User name) is a (user characteristics) who needs (user need) because (insight).

Demographics

Age
Gender
Location
Education
Income
Tech savvy
Occupation/Role
Career Aspirations
Hobbies
Interests
Beliefs
Fears & Values

Preferred channels

| Communication Platforms:

| Content Consumption: | | --- | --- | | Social Media Platforms:

| Offline Channels: | </aside>

Empathy Map


Says:

Thinks:


Does:

Feels:


Jobs, Pains & Gains Board


Jobs to be done Pains Gains