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<aside> 🧑 Name: persona’s name Occupation: persona’s job title
Bio:
Problem statement:
Insert one to two sentences about the problem(s) you were trying to solve.
Formula:
(User name) is a (user characteristics) who needs (user need) because (insight).
Demographics
| Age | |
|---|---|
| Gender | |
| Location | |
| Education | |
| Income | |
| Tech savvy |
| Occupation/Role | |
|---|---|
| Career Aspirations | |
| Hobbies | |
| Interests | |
| Beliefs | |
| Fears & Values |
Preferred channels
| Communication Platforms:
| Content Consumption: | | --- | --- | | Social Media Platforms:
| Offline Channels: | </aside>
Says:
Thinks:
Does:
Feels:
| Jobs to be done | Pains | Gains |
|---|---|---|